Thin brows. Patchy brows. Ten shades of brown at the store, and no idea which one is yours.

We hear it all the time.

Billion Dollar Beauty started with brows back in 2004. Woman-owned. Ships from California. Today it sells eyes, lips and face makeup too. But brows? Still the heart of the brand.

And this month, some of its best brow kits cost less than half the regular price.

Shop Brow Deals Now

Billion Dollar Beauty Deals at a Glance

This is what we found live on the brand site. All prices in US dollars.

OfferPrice or PerkBest For
Best Sellers Kit (3 pieces)$32 was $68.First-time brow users
Billion Dollar Babe Bundle$38.50 was $55.A full mini routine
Universal Brow Pencil PacksSave 22% on 2, 31% on 3, and 40% on 4.Stocking up
Billion Dollar Box® & Magnetic Brush Set Bundle$35Building a travel palette
Free shippingOn orders of $40 or moreEvery shopper
Money back promise30 days on brand-site ordersFirst-time buyers
BDB Pro membership10% off every order, early access to launchesSalons and beauty pros
  • Promo codes. No public code on the brand site this month. The sale prices are already live. No code needed.
  • Pay later. The $18 pencil can be split into 2 interest-free payments of $9 with Shop Pay.

Tip: Mix two items to hit free shipping. The $32 Best Sellers Kit plus one $18 Universal Brow Pencil comes to $50. Shipping is free.

One Shade for Every Brow? Yes.

You stand at the counter. Taupe, ash, soft brown, dark brown. You pick one. Wrong again.

BDB fixed that. The Universal Brow Pencil comes in one shade. It is made to work with every brow colour.

  • Price. $18 for one. Cheaper in packs.
  • Rating. 4.8 out of 5 stars from 66,663 reviews on the brand site.
  • Recommend rate. 95% of reviewers say they would recommend it.
  • Formula. Smooth and buildable. Long-lasting. Water-resistant.
  • Design. Retractable. Self-sharpening. A spoolie brush on the other end.
  • How to use. Small strokes along your browline. Blend with the spoolie. Done.

Light hand for daytime. A little more pressure at night. Same pencil.

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What do buyers say? One reviewer with very dark, almost black brows said the shade looked natural. Not harsh. Another said her brows had thinned over the years, and this pencil is now the only one she uses. A third said it even works well on men's brows.

Real people. Real brows. Different hair colours. One pencil.

Our Top Picks From the Billion Dollar Beauty Shop

Brows On Point® Micro Brow Pencil ($16) A super fine tip. It draws thin lines that look like real brow hairs. Comes in Blonde, Taupe and Raven. 4.6 stars from 16,601 reviews on the brand site. Great for sparse spots.

Microblade Effect: Brow Pen ($18) Want the look of microbladed brows without the salon visit? This pen has a precise tip that copies natural brow hairs. Short upward strokes. Blonde, Taupe or Raven.

Brow Buddy® Kit ($20) Not sure what brow shape suits your face? This kit shows you. Find the shape first. Then fill it in.

Billion Dollar Box® ($15) Build your own makeup palette. Pick only the shades you use. It fits in any bag. Mix and match. Travel-ready.

Forever Lash Mascara ($19) A long-lasting mascara with a silicone brush. Easy to pair with any brow look.

  • Best for beginners: Best Sellers Kit or Brow Buddy® Kit.
  • Best for fine detail: Brows On Point® Micro Brow Pencil.
  • Best for travel: Billion Dollar Box®.

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Tip: Picking a shade for the micro pencil? BDB says Blonde suits silver, blonde and light brown hair. Taupe fits light to dark brunettes. Raven fits deep brunette and black hair. Picked wrong? BDB will exchange your shade. Just email the team.

Get Your Brow Kit

How BDB Compares on Price

We put the Universal Brow Pencil next to two well-known brow pencils. Here is what US shoppers pay.

Brow PencilPrice (USD)Shade ChoiceWhat Stands Out
BDB Universal Brow Pencil$18One shade for all brow coloursWater-resistant, self-sharpening, spoolie
Anastasia Beverly Hills Brow Wiz$25 list priceSeveral shadesUltra-fine retractable tip, spoolie
Benefit Precisely, My Brow PencilAbout $26 at WalmartSeveral numbered shadesUltra-fine tip

Prices are checked in October 2026. They can change.

So you save $7 or more per pencil with BDB. Take the 4-pack, and it is 40% off on top of that.

  • Best for: Shoppers who want a pro-style brow look at a lower price.
  • Tip: Share a 4-pack with a friend or sister. You both save.

The 3-Step BDB Brow Routine

BDB keeps it simple. Three steps.

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  • Create it. The Brow Buddy® Kit shows the brow shape that fits your face.
  • Colour it. Small strokes with a pencil or pen. Blend with the spoolie.
  • Control it. Colour & Control Tinted Brow Gel ($18). Tinted fibres coat each hair. Waterproof, hold all day.

Five minutes. Maybe less.

Why Consider Billion Dollar Beauty?

Natalie Plain started BDB with credit cards and one belief. She could make better brow products. More than 20 years later, here is what you get.

  • Woman-owned. Owned and run by women since 2004.
  • Vegan. Every product is BeVeg Vegan Certified.
  • Cruelty-free. Leaping Bunny Certified. No animal tests.
  • Clean list. Paraben-free and talc-free.
  • Easy fixes. Wrong shade? They swap it.
  • Low risk. 30-day money-back on brand-name site orders.
  • Fast help. 1 business day response time.

Try BDB Brows Today

Who Should Shop Billion Dollar Beauty?

  • First-timers who want a simple brow routine without guessing shades at the store.
  • People with thin or sparse brows who want soft, natural-looking hair strokes.
  • Shoppers who want vegan and cruelty-free makeup with real third-party certificates.
  • Busy people who want one small palette in their bag, not ten loose products.
  • Beauty pros and salons who want 10% off every order through BDB Pro.
  • Gift buyers who want a useful beauty kit for about $30 to $40.

Billion Dollar Beauty FAQs

Is there a billion-dollar beauty promo code?

Not a public one right now. Sale prices are already live on the site.

Is shipping free?

Yes. On orders of $40 or more.

What if I do not like my order?

You get 30 days. Money back on orders from the brand website.

Are Billion Dollar Brows and Billion Dollar Beauty the same company?

Yes. Same team. New name as they grew past brows.

Are the products vegan?

Yes. All BeVeg are vegan certified. Leaping Bunny Certified too.

Where does BDB ship from?

Irvine, California. So your order ships inside the US.

Can I pay over time?

Yes. Shop Pay splits eligible orders into 2 interest-free payments.

Is there a membership programme?

For pros, yes. BDB Pro gives 10% off every order and early access to new launches.

Final Verdict

We like brands that fix one real problem. BDB fixes the shade problem. One pencil. Every brow colour. $18.

Then come the deals. A $32 kit that was $68. Pencil packs are up to 40% off. Free shipping at $40. And 30 days to change your mind.

Want easy, natural brows without a big spend? Start with Billion Dollar Beauty.