Start With Your Goal, Not the Discount
Home fitness is easy to overspend on. A big percentage off means little if the machine sits unused. So here is how we would shop at Fitshop. Pick the goal first, then see which deal fits.
| Your Goal | Look At | Typical Space Needed |
|---|---|---|
| Lose weight and build stamina | Treadmills, exercise bikes, rowers | A spare room corner |
| Build strength | Multi trainers, benches, racks | A garage or large room |
| Stay active in a small flat | Bikes, steppers, resistance bands | A closet sized area |
| Train as a family | Trampolines, table tennis, games tables | Garden or large room |
| Recover and relax | Massage chairs, saunas, foam rollers | A quiet corner |
Meet Fitshop in 60 Seconds
Fitshop calls itself Europe's number one fitness retailer. Its UK page says it has 10 specialist stores in Britain and 69 across Europe, and it lists more than 80 fitness brands. The company says it has more than 45 years of experience, and that it was formerly known as Powerhouse Fitness before the rename in March 2024.
It sells cardio machines, strength gear, weights, functional training kit, sports and play equipment and recovery items. Brands include Peloton, Life Fitness, NordicTrack, Concept2, BowFlex, Schwinn and its own Taurus, BodyMax and cardiostrong labels.
The Deals Live on the Fitshop Right Now
| Offer | Details |
|---|---|
| Flash sale | Bodymax TM30 Treadmill, listed at 53% off |
| Flash sale | Peloton Cross Training Bike+, listed at 13% off |
| Payday Sale | A promotion page on the main menu |
| Warehouse clearance and ex displays | Separate pages for reduced stock |
| Free delivery | Orders over 99 pounds |
| Finance | 0% APR options, subject to status and minimum spend |
| Price match | A price match promise page |
| Newsletter | A welcome discount for new subscribers |
Flash sales run on countdown timers, so the discount can end quickly. The finance has conditions: it is subject to affordability, age and status, and a minimum spend applies.
Four Pieces Worth a Look
Fitshop does not show prices on its home page, so check the product page for the current price.
1. Bodymax TM30 Treadmill
Deal: Flash sale, listed at 53% off
- The deepest discount on the home page
- A Bodymax brand treadmill, one of Fitshop's own labels
- Check motor power, belt size and weight limit on the page
At more than half off, this is the headline deal. Always compare features, since a very low price may mean a smaller motor. Best For: Walkers and beginner runners on a budget.
2. Peloton Cross Training Bike+
Deal: Flash sale, listed at 13% off
- A premium connected bike, powered by Peloton IQ
- Featured on the home page
- Classes and membership may cost extra, so check the terms
A smaller saving, but on a well known brand. Ask whether a membership is needed to use the classes. Best For: Riders who want live and on demand classes at home.
3. Taurus Elite Row Rowing Machine
Deal: Featured product
- A Taurus rower, the shop's own premium label
- The brand describes smooth resistance and app connectivity
- Rowing works the whole body
Rowers use less floor space than many treadmills when stored upright, but check the product page. Ask about the warranty, too. Best For: People who want a full body low impact workout.
4. Taurus MS65 Elite Multi-Trainer
Deal: Featured product
- A multi station strength trainer
- One machine replaces a rack of separate gear
- Needs a solid floor and clear space
Multi gyms suit people who want strength training without a full rack. Best For: Home lifters who want variety in one machine. 
Compare Fitshop Treadmills Today
Why Try Before You Buy Matters
You cannot feel a treadmill belt through a screen. Fitshop lists 10 UK stores and a store finder, and its page says you can try before you buy.
If you live near one, go. Stand on the treadmill, sit on the bike, and check the console. Many people discover they dislike a machine's seat or noise after the purchase, and the store visit avoids that.
Also ask about delivery, assembly and installation. Fitness machines are heavy, and large items need two people and clear space.
A Simple Space and Budget Check
Before you click buy, do three quick checks.
Measure the room, including the ceiling height if you plan to run or row, and the door width for delivery. Next, check the weight limit and the noise level, especially if you live in a flat. Finally, work out the true monthly cost if you use finance, and add any app or class subscription.
If the numbers still make sense, you are in good shape. If not, a smaller piece, like a rower or a set of dumbbells, may suit your life better than a treadmill. 
Check Fitshop Finance Options
How Fitshop Compares
| Category | Fitshop | Decathlon | Argos | Fitness Superstore |
|---|---|---|---|---|
| Known for | Specialist fitness equipment, 80+ brands | Sports goods retailer | General retailer | Online fitness equipment retailer |
| Own brands | Taurus, BodyMax, cardiostrong | Domyos and others | Own and partner brands | Check site |
| Stores | 10 in the UK | Check site | Check site | Online |
| Price match | Price match promise | Check site | Check site | Check site |
| Finance | 0% APR options | Check site | Check site | Check site |
Competitor details are general and change often, so check each retailer before you decide.
The Rest of the Range
Fitshop is not only about big machines. The menu also lists weights and kettlebells, gym mats and flooring, resistance bands, battle ropes, yoga and Pilates gear, foam rollers, massage guns, ice baths and saunas. There is a sports and play section with table tennis, trampolines, padel and pickleball.
If a treadmill is too much, start small, since a smaller purchase carries less risk. A set of dumbbells and a mat can take you a long way. You can always add a bigger machine once the habit sticks.
What the Reviews Say
Fitshop shows two scores on its home page. Google lists 4.85 out of 5 from 44,995 ratings, and Trustpilot lists 4.60 out of 5 from 12,656 reviews. Those are the company's own widgets, so check the live pages.
Overall, the scores point to a well rated retailer. Still, read recent reviews for the exact machine you want, since delivery and assembly experiences can vary by product.
Who Should Shop Here?
- Beginners who want advice from specialists in a store.
- Buyers who want to spread the cost with finance.
- Deal hunters who watch flash sales and clearance.
- Families looking for trampolines, table tennis and games tables.
- Home lifters who want branded strength equipment.
- People who want a price match promise.
Questions People Ask Before Buying
Is delivery free?
The site lists free delivery on orders over 99 pounds.
Is there finance?
Yes. The site lists 0% APR finance, subject to status and a minimum spend.
Does the Fitshop price match?
The site has a price match promise page. Read the terms before you rely on it.
Can I try equipment in a store?
Fitshop lists 10 stores in the UK and a try before you buy option.
What are flash sales?
Short sales with a countdown timer, such as the Bodymax TM30 and the Peloton bike offers.
Final Verdict
Fitshop is a strong choice if you want a specialist fitness store with many brands, finance and real shops to visit. Pick your goal, check the space, and compare the flash sale spec with similar machines. Read the finance and price match terms before you commit.